DoubleYield has proven its effectiveness for media buyers active on all major ad platforms
Take control of your residual traffic
Residual traffic is the traffic that is generated by your paid media activity but that fails to be attributed to you. DoubleYield provides the technology that enables you to profit from your residual traffic.
The Problem: A significant share of your media spending is being wasted.
Every time you run a paid media campaign you are failing to capture the total number of leads that you deserve. This is because many of the prospective leads who are exposed to your ad will first spend some time researching the service you are promoting before submitting their details directly to the service provider, or via a third party website, rather than via your lead submission form.
- DoubleYield has proven that most media buyers are missing out on anywhere between 20% and 50% of their leads.
- At media buyers' expense, project operators and large website networks are capturing, and profiting from, your residual traffic.
The Solution: Capture your residual traffic and quickly boost your revenue by 20-50%.
Media buyers who join DoubleYield are able to capture leads generated by residual traffic. The DoubleYield technology intelligently attributes residual traffic leads to the media buyer who originally paid for the campaign, and then ensures that the deserving media buyer receives the leads. For the same level of media spending, DoubleYield enables media buyers to boost their revenues and profits.
- Fast and easy integration that is compatiable with your existing workflows.
- All incremental leads that you capture as a result of the DoubleYield integration will go straight to your bottom line.
How it works
Media buyers who work with DoubleYield are able to adopts familiar workflows while unlocking vastly higher profits.
Create your campaign
Using the hoplink generator available in the DoubleYield dashboard, create a campaign by specifying the residual traffic domain you want to target. All of the residual traffic domains have top search engine rankings, with new domains added frequently.
Run your campaign
When you create a new link, put a pixel on the user’s browser. Continue using your own tracker. Before sending the user to whichever other network you work with, send the user to DoubleYield for the pixel.
Boost profitability
DoubleYield will capture the vast majority of your residual traffic – and will attribute it to you. Every time a lead or conversion occurs, the data will be accessible to you via the DoubleYield dashboard.
The results are in
DoubleYield has enabled a number of elite media buyers to boost their profitability. Here's what some of the existing members have to say.
Ozioma Egwuonwu
MarketKing
Increased profits by 36%
We saw an impressive 36% increase in our overall profitability in the first week following our integration with DoubleYield. Since then, our profitability has remained much higher than it ever was without DoubleYield. The best part about it is that we have been able to continue working with our preferred primary network and never missed a beat.
Maria Burns
Social Playground
Outstanding results
I was referred to DoubleYield by a former business partner (also a media buyer). I never realized how massive the residual traffic problem is. For years I've been subsidizing 'fast followers' and giving them a free ride. Now with DoubleYield, I'm generating more leads than ever with the same media budget. My profitability is consistently higher than it has been for the past 3 years.
Ben Tortora
6W Agency
Truly a game-changer
When I was first accepted into the DoubleYield network my expectations were modest. But I had nothing to lose by giving it a try. It turns out that joining this network has been the single biggest positive impact on my performance. I'm not exaggerating when I say that the system is truly a game-changer. I just hope this network remains exclusive and invitatio-only, because I don't want too many people to find out about this solution.
Questions & Answers
Here are answers to some of the common questions.
From the perspective of a media buyer, residual traffic refers to any traffic that: (1) is generated by the media buyer in favour of the service that the media buyer is promoting; and that (2) fails to be attributed to that media buyer.
For example, when a media buyer runs a campaign on a social platform, a portion of the users who are exposed to the media buyer's campaign may be intrigued by the service being promoted but may choose not to act at the time. Instead, that user may later perform a search for the service, or may directly enter the service URL into a browser. Under this scenario, although the search or direct URL entry was originally triggered by the media buyer's campaign, when working with legacy networks the media buyer would not be rewarded for driving that traffic.
The residual traffic phenomenon is both a problem and an opportunity for media buyers. It is a problem in the sense that, when working with legacy networks, residual traffic results in media buyers generating more leads than they realize but without any remuneration. It is an opportunity in the sense that, when working with DoubleYield, residual traffic results in media buyers generating more leads than hey realize AND being properly remunerated for those leads.
DoubleYield does not offer performance guarantees. However, members of the DoubleYield network typically achieve very significant increases in revenue and/or profitability within the first week of working with the network.
It is important to note that DoubleYield is an ancillary network: it is intended to complement, rather than replace, any network that you are currently working with. DoubleYield is focussed exclusively on addressing the residual traffic problem, and as a result, media buyers who join the network typically only ever see a net positive impact on their overall performance. This is because, for the most part, DoubleYield enables media buyers to continue operating 'business as usual'.
The exact percentage increase in profitability that a media buyer will experience following integration with DoubleYield depends on a variety factors.
Let's take an example to demonstrate. If you are currently spending $10k per day on media and are currently generating revenue of $12.5k from the leads that you generate, your profit margin (before overheads and tax) is in the order of 25%.
Assume that after integrating with DoubleYield your revenue increases by 15%. At this point you will be spending $10k per day to generate revenue of $14.8k per day.
Although your revenue has increased dramatically, because your spending has remained flat, the entirety of your increase in revenue will go directly to your bottom line. Your profit margin (before overheads and tax) would jump from 25% to 43.8% – a relative increase of around 75%.
These figures are highly indicative and, again, individual results will vary depending on a variety of factors. However, the figures cited in this example are very much achievable based on the performance of DoubleYield members thus far.
DoubleYield was designed to serve as an ancillary network that complements legacy networks. The company focusses exclusively on addressing the residual traffic problem, and does not offer the full range of services that media buyers expect from legacy networks.
Because of DoubleYield's specialist orientation, great effort has been made to ensure that media buyers can harness DoubleYield's systems without disrupting their existing workflows. DoubleYield is a profit enhancement network, and should not be viewed as a replacement to whichever legacy network(s) you are working with.